Attention Coaches, Consultants, Speakers, Small Businesses
and Self-Employed Service Professionals:

“Get Ready to Change the Face of Your Business with this Step-by-Step Guide to Branding
Guaranteed to Boost Your Business This Year!”


If You're...

•Tired of Not Having Enough Business
•Searching for a Way to Improve Your Marketing
•Ready for Off the Charts Success

Branding Is Your First Line of Defense!


From: Liz Pabon | Brand & Marketing Strategist
Rocklin , CA USA
Date:
ß

Dear Self-Employed Friend:

Why did you start a business?  If you’re like most small business owners, you wanted to have more freedom.

Freedom to earn the income you KNOW is possible – let’s face it, no one gets into business for the praise.  You do so to make money…maybe even more money than you made working for someone else.

Freedom to clock in and out when YOU want not based on someone else’s time schedule.

Freedom to have it all…travel, a nice home, luxury car, pay for your kids college, put money away for a rainy day, add to your shoe collection ;-)

If you’re not experiencing these freedoms in your business, you absolutely must figure out what all successful businesses already know about getting more clients.

The Problem is not YOU or your business.

It’s lack of Emotion!

You read right.  The businesses that are robbing you blind of clients and customers all know the #1 secret to boosting sales is making an emotional connection with your buying audience.  In other words, branding.  This is a time-tested, ancient truth that goes back to the days of snake oil peddlers.  And, if you’re going to operate a thriving business you’ll need to master this subject.

Knowing the secret to arousing interest will:

  • Attract clients and customers that are chomping at the bit to work with you

  • Blow your competition out of the water

  • Develop a Teflon strength bond that makes it tough for your buyers to walk away from you

  • Create a downpour of wealth

My name is Liz Pabon. I’m also known as the “Branding Maven.”  I’ve had a passion for branding and marketing since my early days (back in the 80’s) as a corporate Marketing Communications Manager.  The advertising world is what opened my eyes to the magic of branding and its power to hypnotize buyers to buy not once but repeatedly and with an ironclad sense of loyalty.

My clients have ranged from high-tech industry giants and small business coaches and consultants.  What do they all have in common?  A desire to own the greatest piece of real estate on the planet…a corner in the minds (and hearts) of their clients and customers.

The process of branding – of creating an emotional bond with clients and customers – is exactly the same no matter the size of your business or what you sell.  And, the process will work for YOUR business too.

Some of the Most Driven People Around Are My Clients…

They are people that have a true entrepreneurial vision for their business and have a ‘take no prisoners’ commitment to achieving success.  Listen, they keep me on my toes!  With so many choices available to them for coaches, programs and products, they chose me.  And here’s why:

  1. My system is easy to follow.  These are busy people that don’t have time for a bunch of theory.  They want to roll up their sleeves, dig in and get results…and fast.  In truth, I developed the system I would want if I wasn’t already an expert in this area ;-) Like my clients and customers, I don’t like fluff and want to get to the ‘good stuff.’
  1. Because I teach what I do.  There are all kinds of folks that study a topic, read books, attend conferences, buy programs and hang an ‘expert’ shingle on their door without ever having practiced what they’ve learned.  My clients and customers unanimously tell me they appreciate that they’re learning what I have already gone through myself.  In other words, I use myself as the ‘test dummy’ and do not teach anything I haven’t personally experienced first.
  1. I show them how to repeat the process when they launch a new product, service or business.  Ultimately we’re all looking for freedom.  I’d be doing my clients and customers a disservice if I didn’t empower them with this knowledge so they can repeat the process as their business grows.  I’d love to acquire a new client and then work with her year after year after year but that digs into her time.  Freedom is her ultimate goal, which means my role is to empower her to do for herself…there’s no freedom in being dependent on anyone.

"After meeting with Liz, I knew she was exactly what I needed to help me make sense of what direction I should take with my business. I never dreamed my brand would give me this much focus. Since working with Liz, I discovered my ‘real’ calling and passion and I wish to share it with everyone and do it in a simple and do-able way. Thanks to Liz, I can move forward in the direction I should have been going all along. I would highly recommend Liz to anyone who is confused or just needs some clarification in their business direction. It is too easy to get pulled off the path as I did, and it is hard to realize it and get going again without some help.” 
~Karen Anderson, Do-Able Steps to a Balanced Lifestyle, www.do-ablesteps.com


"Thought you’d like to know that your training has helped me grow my business by 20% in just one month! I had lots of knowledge before working with you but didn’t know how to put it all together…I felt like something was missing. You showed me the missing piece and I am now in such great momentum in my business. I look forward to what each day brings.” 
~Julie Edmonds, J.E. & Associates

Why Should You Care About Branding?

Your clients and customers are bombarded daily with thousands of different advertising or ‘buy me’ messages.  Yours is one of them.

The way they choose who to work with or what to buy is all based on emotion.  That’s right.  If you think that sharing facts, statistics or other data will help you gain their trust, confidence and credit card number think again.

How do you create that emotional stir that gets through those thousands of messages?  You design an authentic and compelling brand.  All products, services, businesses and people are brandable. 

And it’s the emotional experience you create around your product or service that gets through the ‘buy me’ filters.  The question you’ll want to ask yourself is if your offer will be one of the few that get through?


“Designing my brand has been an exciting evolution - what I believed was my brand initially morphed into an exciting, unique and more memorable brand. I loved the idea that my brand is a reflection of who I am versus what I market. I am a high values person and I could see the importance in identifying this in my brand design. Because of this process, I feel so much more confident about what I am offering. Conversations come more easily and the interest for my service is there – I now feel seen and heard. ” 
~Heather Duzan, The Love Muse, www.thelovemuse.com

“I accessed Liz knowing that I was stuck in a “Jill of All Trades” approach, and wasn’t clear on my communication with potential clients. I was at a point where even I was confused! Liz’ program gave me permission to narrow my focus and to do it with authenticity and now I’ve got a whole new energy for moving forward. I feel like I’m finally in touch with the real reason I became a Coach, and have learned to break the ‘business world’ mentality I was taking, to make it my very own creation. Because of my brand, I have booked more contracted business in the last 60 days than I did in the previous 12 months of my business and now have a waiting list! "
~Sierra Ray, www.CoreDevelopmentCoaching.com

How Do You Find the RIGHT Branding System for You?

Ok so by now you understand why branding matters and how it can impact your business.  You understand that without a solid brand plan, your clients and customers won’t ‘get’ what you do.  They won’t know why they should buy your product or service.  And even if they know they have a need for what you’re selling, they won’t know why they should get it from YOU.  You understand that your brand is what unlocks the key to a thriving business that grows from year to year.

So where do you start?  How do you find the right branding system for you?

  1. Hire a brand consultant, coach or strategist
  2. Learn to design your own brand

I’d love to have you hire me as your brand consultant .  But know that there is a substantial investment upwards of $14,000 for us to do this for you. I'm known for developing transformational brands and my complete A-Z brand launch service comes at a preimum.

There is another option and that is to learn this valuable skill yourself and be empowered in your business. All do-it-yourself systems aren't the same, so you'll want to look for a program that is proven and that is backed by experts in the education and training field.

“I’ve worked with other coaches before but none have given me the tools that Liz has. Although I’ve only worked with Liz for a few short months, she has helped me reinvent myself. My business was fine but wasn’t at the level I wanted it to be after nine years. With Liz’ guidance and coaching I have better defined my target audience and how to find them. I’m saving more time and more money because I am not in a networking frenzy any longer. Instead, I’m more focused in my efforts. And it’s already paying off. I’ve not only developed new systems in my business but I have added three new clients, and have my first speaking engagement on the books. Liz helps you make things happen!”
~Cassidy Bell, Mortgage & Loan Consultant


"When I started my business I was trapped by thinking I needed to 'act a part' when I worked with clients. As a former actor I was adept at playing roles and in my business, I never fully played the role of 'Nika'. This caused me to unintentionally be inauthentic in my business and was confusing because the more involved I became with my clients, the more confused I was about how I should behave with them. What I love about Liz' process is that it quickly gave me permission to put those masks aside and take control of my business as my authentic self. My brand grew from there. I'm now much happier, my clients are happier and making more money in my business comes with greater ease."

~ Nika Stewart, "The Designer's Success Coach", Middletown, N.J., www.wealthydecorators.com

“Working with you has brought me more than I imagined. You took me on a journey and at the end I discovered my true self. I am more confident and assured in my business and others sense it. I’m attracting opportunities for my life I didn’t think were possible. I couldn’t have asked for a better guide and want to thank you for pushing me further than I was willing to go on my own.”
~Candace Neil, Arbonne Independent Sales Consultant  

Don’t Keep Putting This Off! 

Take Ownership of Your Future Success and Learn How To

Talk About and Sell Your Brand with Confidence.

This ‘brand thing’ may have made you uneasy in the past but don’t panic.  You don’t need a corporate background, a college degree, or a big business to develop your brand. 

In fact, if you’re just starting out in your business, this is a perfect time to design your brand and launch your business on the right foot.

If you’ve been in business for a while, why wait any longer to learn the way to your clients and customers hearts (and pocketbooks) and develop a compelling and engaging position for you and your business?

My home study tool kit, along with the NEW guided exercise CD’s AND step-by-step design plan poster will turn you into a branding whiz in a matter of weeks!


(click here for an Iron Tight secure order form)

This is why I wrote and recorded “Your ULTIMATE Brand by Design.”  To guide small business owners like you through the process that will take you from being somewhat invisible in your market to unstoppable!

It’s in depth.

It’s comprehensive.

It’s easy-to-follow.

It's Award-Winning!

It was important to me that I develop a program that empowers you in your business.  You are responsible for the success of your business, which means that selling, marketing, everything rides on you.  This program will put YOU in the drivers seat giving you the power, freedom and knowledge you need to take your business to the next level.

“All I can say is WOW... you’ve managed to take a complex process (branding) and whittled it down to its bare bones essence.  Your Brand by Design plan is a fresh, easy-to-follow road map to branding...a slam-dunk!    If you’re entering the small business jungle in search of a money-making brand, you’ll want Liz’ Brand by Design plan to guide you!”
~Alexandria Brown, www.AlexandriaBrown.com

 

I'm On My Way to Building My Million-Dollar Business!

“Liz Pabon is a God send for any entrepreneur seeking to create a solid foundation (brand) on which to build a million-dollar empire. I had been through a few branding processes before, but nothing compared to Liz’s wisdom, knowledge, caring and humor. She helped me unlock a brand that had been stuck inside of me for years. As a result, my confidence has soared and I started experiencing results even before my brand was implemented. With Liz’s help I’m happily on my way to building my million-dollar business. I only wish I had hired Liz sooner.”
~Christine Kloser, The Conscious Business Coach, www.ConsciousBusinessCoach.com  


Let me walk you through the program I’ve developed for you. 

From the moment you flip the first page, you’ll see that this program is different from many of the programs you may have looked at before.  I’ve taken out the spook around branding and filled each page with a process that will have you kicking yourself for not having picked up this system sooner.  Better now than never!

Here’s what you’ll learn:

  • The 5 elements all powerful brands must possess – leaving out just one element will cause your brand and your results to wane.
  • How to identify your top 3 most compelling attributes that will make your audience stand up, listen and take action.
  • 10 Keys to a powerful brand position – reel your customers and clients in hook, line and sinker.
  • The #1 thing your audience craves from you and how to give it to them.
  • How to craft the anchor for your business – if you’ve ever felt overwhelmed, this process will keep you on track 365 days out of the year.
  • How to pre-test your market to know exactly what they expect from you.
  • The simplest way to identify your ideal market niche…once and for all!
  • The secrets to creating easy and memorable taglines – your business calling card.
  • How to easily develop your authentic brand story that tugs at your audience’s heartstrings.
  • The most effective, and inexpensive way to find your target audience in droves.
  • Fill-in-the blank templates with Instructions and Samples that make designing and maintaining your brand easier than reheating last nights dinner.
  • And so much MORE!

I’ve made the process super simple for you and show you exactly how to design your brand in 6 easy steps. 

I’ll be staying in touch with you via email each week as you go through the program.

The most driven and successful people will tell you that designing your brand is ESSENTIAL.  Pick up any ‘how I made my way to the top’ success book and there will be mention of the starring role branding plays in their success.  The problem for many small businesses is that they think branding isn’t that important or they figure having a clever logo and tagline alone makes them a brand.

When you have your brand clearly developed, you don’t have to brain dump on anyone that isn’t familiar with your business.  Instead, you will clearly tell your brand story in a concise way leaving out all the unnecessary extras that can confuse your audience…and maybe even confuse you.

No one knows what you do and offer better than you – it’s what you’re passionate about - but sometimes you need a little push in the right direction so that you can tell others, with laser beam precision, why they should work with you.  Designing your brand is the fastest way to stand out in your market, become an attraction magnet and start generating the profit you KNOW your business is capable of generating.

“I found your website at exactly the right time. I was going crazy trying to come up with a tagline or something to help people remember me and my company. Then by divine intervention I found you. I just knew that I had to have your program. I was so excited to receive my downloadable book that I stayed up and read the whole thing. Then I started answering your questions. The thing I loved most about the program is that it makes you stop and really focus on what you want to accomplish. Within the week I found my niche. I was the Follow-Up Queen! It just flowed so easily. Every time I told someone what I did they instantly got it. It is so much easier to talk about my business. Everything flows from my brand now. Thank you for everything Liz!!”
~Pam Medeiros, The Follow-Up Queen, Inkabellas, www.inkabellas.com

What if Other People in My Field

Get their Hands on Your System...

Won’t I be at a Disadvantage?

Nope.  Not even a little!  Every brand is unique.  The problem you’re talking about is only a problem if you try to copy another brand.  If you apply just a fraction of what I teach you in this program, you will discover a very cool way of positioning your brand that looks, sounds and feels different than even your closest competitor.

You can’t make that emotional connection and arouse your audience if you’re saying and doing things just like everybody else.  No one is intrigued by a Stepford brand!  A unique, and authentic connection is what your audience is hungry for…they’ve heard it all remember!  And now, you have a way of connecting with your audience and winning them over…for life.

 

Just ONE of Liz' Marketing Strategies has
Grown my Referral Base

"I came to Liz wanting to position myself more distinctly and was looking for some help on where to start first. What I appreciated about working with Liz was that she helped me connect with my reason for being in business. My brand stemmed from that and is completely authentic, which is so easy to market because it's the essence of who I am. I'm more clear on what market I best serve and I now have a powerful communication tool to set me apart because my brand is like no other! I have to admit, Liz' process wasn't what I expected but I appreciated that she took my individuality into account. The branding strategy we developed has allowed me to truly differentiate myself from the "pack." I've completely changed my marketing strategy because of my brand and already see measurable results - just one of Liz' marketing strategies has grown my referral base - AND, I’m having a good time too! Thank you Liz!!!"
~Rashida Lilani, Lilani Wealth Management, www.lilaniwealthmanagement.com

I’ve Already Got a Logo and Tagline…

In Fact it’s What I’m Recognized By.

How Can Your Program Work for Me?

If you’ve read this far, then I have to wonder if your logo and tagline are really working for you?  All brands, big and small, evolve over time.  When you recognize that your logo, tagline and anything else you’ve been led to believe is your brand isn’t taking your business down the path you hoped for, it’s time for a change. 

Has this ever happened to you…

You dial a phone number, someone on the receiving end tells you ‘you’ve reached the wrong number,’ you hang up and dial the same number a few more times because you could’ve sworn it was the right number to begin with.

If your business hasn’t grown at the rate you believed was possible, if you don’t have clients and customers sending YOU business on a regular basis, if you find you’ve lost some of your passion around your business, or you’re frustrated and paralyzed about what to do next, it may be time for you to revisit your brand and brand identity.

Okay Liz, Here’s the Big Question…

Is Your Branding Program Going to Break the Bank?

You may have heard this saying before but if you apply my program, it won’t cost you money, it’ll MAKE you money.  I always talk about the magic of branding.  When you become clear about your brand, you get the benefit of tangible and intangible results.

Your clients and customers will have to take a number in order to work with you…that’s how in demand you’ll be when you put your authentic brand out there and connect with them in a meaningful way.  Being in demand places you in a unique position to sell more and even raise your rates!

Unlike the latest fashion craze, your brand won’t go out of style.  You’ll have a brand that will grow as you grow and the best part is that it will feel effortless.  You’ll gain more confidence in how you present your business, how you talk about ‘what you do,’ and others will notice.  This boost to your self-esteem is what will begin to attract others to you – like flies to honey!

Once you learn how to design your brand, it’s like having a star on the Hollywood walk of fame.  You’ll be a hot item and that’s what will skyrocket your success!

I can just hear the clinking of glasses being toasted in your honor ;-)

I am More Motivated and Excited than Ever Before!

Before coaching with Liz, I decided that to take my business to the next level, I needed to identify an area of expertise and focus on a niche market. I read about the importance of branding for professional speakers, and wanted to create a brand identity to help me be more memorable - the theme we developed did just that! Liz' process was comprehensive because we looked at my strengths and the strengths of my business, the market as a whole and where I fit in best. The process exceeded my expectations because I not only have a brand that differentiates me from other speakers and coaches but we also developed an 8-step proprietary process I now use with clients! Coaching with Liz has helped me gain more clarity on my business and the unique value I have to offer. I am more motivated and excited than ever before!
~Kathleen Barton MBA, Your Life Balance Coach, www.kathleenbarton.com

“Your ULTIMATE Brand by Design™” is a step-by-step guide to branding that combines big business branding strategies with small business tactics.  There’s no hype or complicated theory only practical nuts-and-bolts information that you can apply right away.  It’s the exact same process I use when working with clients one-on-one so it really is like having me by your side.

Today, I’m offering this complete home study design tool kit with thousands of dollars worth of information and knowledge that you won’t find in any other program for the ‘pinch me I must be dreaming’ price of only $247.

Here’s everything you get for $247:

  • The hardcopy, mail to your door, version of my “Your ULTIMATE Brand by Design™” tool kit with manual, templates, assignments, action steps and other resources  ($199 value)
  • 2 audio CD’s complete with guided exercises to motivate, encourage and reinforce what you’re learning  ($97 value)
  • An 11x17 Brand Design Plan™ poster outlining your new step-by-step plan to transform your business this year ($56 value)

I couldn’t make this process any easier for you and I’m giving you over $400 worth of value in one package for nearly half the price!  That’s over 270 pages of power-packed pages, 2 audio CD’s, and a poster you can pin on your wall to guide you through this process. 

You’ll hear real life examples about how this process has transformed other small business owners just like you.

Hang on Though Because I’m going to Include Some Extra

Goodies for You

If you’re on the fence and hesitating even a little, I’ll throw in the following free bonuses:

Free Bonus #1 ($119 value)

To keep you on track and provide you with even more support (no excuses!), I’m providing you with weekly email coaching.  Each week for 30 days, you’ll receive a new message from me reaffirming a lesson from the workbook, giving you direction and guidance.  There’s nothing like having that extra push to get you over any humps.

Free Bonus #2 ($39 value)

The all-time, underground classic downloadable, “The Science of Getting Rich.”  The first time I read this I had shivers due to the possibilities the words created for me.  This book was written nearly 100 years ago but the words are just as applicable to success and wealth in any field as they were when written.

That’s over $400 in Product, and Value,

You Get Now for Only $247!

“.. a very useful tool not only to be read once but used as a resource to refer to often.  The workbook pages really made me analyze certain areas that I normally just rush right through thus never really addressing.  I found your program impressively motivating... and even that doesn't seem to do it justice.”
~Suzanne McNay, www.paramountawards.com

Here’s a quick recap of everything I’m offering you:

  •  “Your ULTIMATE Brand by Design™” (hard copy version - $199 value)
  • 2 audio CD’s ($97 value)
  • 11x17 Brand Design Plan™ poster ($56 value)

And all these terrific bonuses are yours too:

Free Bonus #1: ($119 value)
30-day email coaching and motivation

Free Bonus #2: ($39)
“The Science of Getting Rich”



I’m also offering you my…


Jump for Joy GUARANTEE!

I'm 100% confident that my system will be the absolute best, most complete, and useful system to branding that you've ever used. More than that, I'm confident that if you implement and execute all the strategies I share with you, you'll gain a noticeable amount of new business over the next year.

So if after you put my system to the test, if your results don’t more than pay for this program, just ask me for a prompt and full refund (excluding shipping) within 12-months (or sooner) of your purchase. No reason needed. No questions asked.

Ok Liz!  I want the hardcopy and CD's of “Your ULTIMTE Brand by Design™” for only $247 so that I can transform my business this year. 
I understand that I’ll get:

  • "Your ULTIMATE Brand by Design™” (hard copy version - $199 value)

  • 2 audio CD’s ($97 value)

  • 11x17 Brand Design Plan™ poster ($56 value)

  • Free Bonus #1: ($119 value)
    30-day email coaching and motivation

  • Free Bonus #2: ($39)
    “The Science of Getting Rich”

  • If after 12-months, I’m not completely satisfied with the program, I can return the complete system for a full refund (shipping excluded) with no hassles.

(FYI: Your Order Will Be Processed
Through an Iron Tight Secure Server)



Make your selection below by clicking one of the following OPTIONS...

OPTION #1 ship me the complete hard copy system along with the 2 CD's and Design Plan Plus my Bonuses for the one-time investment of $247. 

OPTION #2 I REALLY Want this Step-by-Step System but Want to Make 3 EZ Payments of $83 (first payment is deducted at time of check-out, second and third payments are deducted in 30-day increments)

Expect wild success,



Liz Pabon



P.S. The sooner you grab your brand by design tool kit the quicker you can transform your business.  Your brand is the key to making that emotional connection with your audience and is what drives ALL buying decisions (business or personal).  Don’t put off accessing the solution that is just a click away!  Order your tool kit today!

P.P.S. If you prefer to order by phone, just give us a call at 800-631-1367.

P.P.P.S.  If you’d rather receive the digital version of the program in a pdf format with the bonuses, click here.  You will get instant access (no CD’s or design plan poster though) and be charged $159!

Did I answer all of your questions?  If not, get in touch:

M-Th 10am – 4pm (Pacific)
1-800-631-1367

 

 

 

 

 


Liz P. Communications
PO Box 357 | Rocklin , CA 95765
Toll Free: 800-631-1367

© 2006-2009 Liz Pabon. All Rights Reserved.


Legal disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual result can be verified upon request. The testimoni
als and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.