» Group coaching programs
» Hands on coaching & services
» How do I get started?
» Have you worked in my field before?
» What are your qualifications?
I’m glad you’re here! Over the years, I’ve learned many effective, and ineffective, methods to branding. As a result, I have a unique knack for lasering in on your most distinct brand attributes and helping you create a stir in your market for your brand.
You probably have some questions about me and my process so let me address as many as I can here. For a complete list of my coaching programs, scroll down a little further on this page…
What are your qualifications Liz?
I’ve been in the branding and marketing business for over twenty years. My background started in technology marketing – believe me, making Oscilloscopes look sexy is quite a feat!
After ten years of pocket protectors and blue boxes (not of the Tiffany kind), I stepped into the world of advertising. It was exciting, competitive and hard work! It was there that I honed my branding skills because my job was to create an ‘experience’ I could sell…going from the tangible world of technology to the intangible world of advertising meant focusing on marketing and selling the brand.
If you’ve never worked in advertising or media, I can tell you that the competition is fierce – externally and internally. Because I had lofty professional goals - I had my sights on ‘the big office’ and needed to establish myself as leader-worthy in the eyes of the higher ups - I needed to find a way to really stand out from my colleagues who, by the way, were ruthless!
By using the same branding methods I used for our service, tweaking them to promote me as the product, I moved my way up the ladder and earned the title of VP of Sales & Marketing for one of the worlds largest media companies. What I am most proud about that journey (or should I say adventure?) is that I did not compromise my integrity to get there.
After launching my own business four years ago, I quickly discovered that branding and marketing for the small business entrepreneur looks a little different than big business branding. The methods are very similar but require a few adjustments to make them work like a charm – what works for Coke won’t work for us small business professionals in quite the same way.
It’s the strategies I learned in the ‘corporate kingdom’ and later as I made my way through the ‘small business jungle,’ that I teach my clients. Today, I teach seminars (both live and on the phone) to help the small business entrepreneur design their compelling and marketable brand. I am hired to speak on the topic of branding. And, my “Ultimate Brand by Design” home study system earned the prestigious Award of Excellence for Education & Training program from Apex and is now on its second edition printing.
Why should I care about branding?
Strong brands have an incredible amount of power. The mere name of a beloved brand can make your head and heart swoon. What’s your favorite shampoo, soap, or beverage? As a favorite, you’d probably be hard pressed to switch brands. And, you’re more than happy to tell your friends, and sometimes strangers, about the brands you love. In fact, you’d have to be paid a lot of money to switch brands.
You see, brands really do make the world go round. We base our personal care, eating and other decisions based on brand preference. At social and business functions, we are drawn to some people more than others. That is also the power of strong brand attraction at work.
If you are in a service business, the product that your prospective clients and/or customers must buy into first, must be sold on, desire to take a next step with, is YOU. Every business, large or small, must never neglect personal branding. Why? Because until the day when we no longer interact with people, personal branding will be the basis for establishing relationships and connecting audiences with you…then your business.
Have you worked in my field before?
That’s a great question. I have worked with a variety of clients in a diverse scope of "independent" and service industries. It’s highly likely I’ve worked with someone in your field. However, I have to share with you that if I haven't, you aren’t at a disadvantage. In fact, that is to your advantage.
I’d bet my favorite pair of stilettos that people in your field are all doing the same thing, which means no one is standing out in a memorable way. Same message, same marketing, uneventful elevator speech, you get the idea?
What my current and former clients have found incredibly valuable is that I bring a fresh perspective to the branding process and give them resources they'd never heard of in their field that are a great match for their brand. They also appreciate that when I work with them on their brand, I’m not repeating the same messages, ideas, concepts from client to client because every brand is unique.
As a result, they stand out in their marketplace, find it less ‘work’ to attract new clients and opportunities, and always feel that their business is a true reflection of who they are and what they stand for.
How do I get started, Liz?
Because I believe you should have all the information you need to make an informed decision before you work with any coach or consultant, I’ve prepared a Discovery Manual. In this manual, I take you through a tour of my philosophy, process, what you can expect from me, what I expect from you as my client and a few frequently asked questions.
You can access the Discovery Manual by clicking here.
Within the Discovery Manual, you are also provided with all of the ‘next step’ options available to you. Here’s an at-a-glance at the coaching programs I offer:
Group Coaching Programs
MavHERick™ Marketers Power Posse: Marketing, Money & the Mind
Access the Internets most comprehensive vault of information on innovative and profit producing brand Marketing strategies and tactics, wealth creation and mind strengthening methods. There’s no other resource providing women with cutting-edge videos, audios, templates and other downloads, articles, interviews with industry luminaries and so much more!
Program includes: 1 group tele-coaching call with Liz on a pressing and timely topic each month, a digital recording of that call available to you each month, 24/7 access to the complete Internet vault, MavHERick™ Marketer Gazette printed newsletter, and many other benefits.
For more information and to reserve your access code go here now.
Power Posse PINK: A high-level Mentoring & Collaboration Program
If you know you need a little push to get you moving into action, and enjoy the idea of group collaboration, then the Power Posse PINK program may be just what you need.
Program includes: Access to the MavHERick™ Marketers Power Posse vault PLUS 1 group tele-coaching call each month with Liz, 1 private 1-hour call with Liz each quarter, 4 private 30-minute SOS calls with Liz, and 1, 2-day group event. To learn if you qualify, contact Liz’ office at info@thebrandingmaven.com or 1-800-631-1367.
Power Posse PLATINUM: For the Dynamic Entrepreneur Ready to Take a Giant Leap!
You're serious and have a no excuses approach to business but don't want to grow and move to the next level all on your own! As a Power Posse PLATINUM member, you and a handful of strong, savvy and spirited gals will accelerate your growth making huge leaps
in both your business and lives.
Program includes: Access to the MavHERick™ Marketers Power Posse vault, Power Posse PINK privaleges, PLUS 1 additional group tele-coaching call each month with Liz and other PLATINUM members, and 3, 2-day LIVE group events at a fabulous 5-star resort. To learn if you qualify, contact Liz’ office at info@thebrandingmaven.com or 1-800-631-1367.
Hands-On Coaching With Liz
Brand & Marketing Plan Development
If you want to move through the branding process quickly and with Liz’ help guiding you every step of the way, consider one of the private mentoring and coaching options. Each guides you through Liz’ brand development and conversational marketing process and can be completed in 6 months, 3 months, or as little as 30 days. You can expect up to 15 hours of private phone sessions and approximately 20 hours of additional brand and marketing development action steps. Get in touch with Liz’ office to determine which option best suits your needs. Email: info@thebrandingmaven.com
Full-Day VIP Consult
Do you need help focusing on a specific business issue or develop a big picture strategy? Spend a full day with Liz focusing on your strategy to create internal and external brand systems (especially effective for coaches and consultants that need to refine or define their proprietary coaching or consulting"process"), marketing plan or new streams of income and opportunities for your brand. This program is best for Solo professionals, Coaches, Consultants, Speakers, Authors and other Independent Service Professionals that are looking to make significant strides, quickly. Program includes one full day with Liz in her Rocklin, California training facility and 2 private, 1-hour follow-up phone coaching sessions.
MavHERick™ Mentor Program
If you'd prefer to have Liz as your personal coach and mentor to support you on an ongoing basis, then apply for the MavHERick™ Mentor program. This is an intensive year-long opportunity for the serious female entrepreneur who wants to build a thriving business and develop the “inner power” to get there. Liz is known for growing businesses and transforming business owners. If you're ready to let go of blocks that prevent you from moving forward in your business or going to that "next level," then Liz' introspective process may be what you (and your business) have been looking for. This program is by interview only and includes:
- Private mentoring with Liz every month
- 6, 30-minute SOS calls with Liz for quick pep talks or strategizing
- 3 private in-person consulting days per year with Liz
- Unlimited email and fax coaching
- All of Liz’ information products and books available to you for FREE
Tell Your Brand Story…
A picture tells a thousand words and there’s no better way to tell the story of your brand than through an Essence movie. From script to sound we’ll capture the essence of your individual brand and tell your story one frame at a time. Click here to view our movie album or email us to discuss your needs.
*All hands-on coaching services are by application only. Contact Liz’ office to be sent an application and additional material:
Email: info@thebrandingmaven.com | Toll free: 800-631-1367
|
