From: Liz Pabon | Brand & Marketing Strategist
Rocklin , CA |  USA
Date:

Dear Self-Employed Female Entrepreneur:

I figure if this is going to be an honest, frank letter I’ve got to start off at an unlikely and rather blunt spot:

Why This Program Won’t Work For You

Like I said, it’s a weird place to start but I figure you’re as busy as I am and I don’t want to waste your time.

The truth is, this workshop isn’t for everyone.

I know, you were probably expecting me to hit you with all the reasons this program (and I) are fantastic and why you’d be a complete nincompoop not to register but as I said when I started this letter, that’s no way to talk to a friend.

There are all sorts of people looking for a speedy solution that magically makes their phones ring and their virtual cash registers cha ching.

And if you’re one of these one-hit-wonder opportunists - looking for a plug and play approach to growing your business - you’re really not ready for what I have to share and should probably click over to another site.

This program won’t work for you if you are a pessimistic Paula either.  Honestly, you’ve got to be at a place where you’re ready to do things differently.  A place where you recognize and accept that what you’ve been doing is either not working or can work so much better for you.  If you intend to fight yourself or me into doing exactly what you’ve always done, please don’t register for this workshop.

There is a world of opportunity to create a thriving business…but only if you are willing to let go of the methods that aren’t pulling you closer to your goals.  That is what Conversational Marketing Mastery is all about…

The program is for serious entrepreneurs (or serious newbie’s to the world of entrepreneurship) who are savvy enough to know it takes working smart and knowledge to succeed in today’s competitive economy.  If you’re willing to be led then Conversational Marketing Mastery is the roadmap you need to online success.

Let me tell you why…

A Valuable Lesson in Curiosity, Emotions And Apathy

Let’s start off with two timeless truths about human behavior (and this is why what I’m teaching you will work in every single market…no exceptions!).

Timeless Truth #1:  People get Emotional about Messages and Offers that Peak their Curiosity

Think back to the last purchase you made that offered you a solution to a problem you wanted solved…it may have been a few months, weeks or even just a couple of days ago.  What emotion(s) did you have when you made that purchase?

Were you excited to have your new solution arrive and finally solve the problem that’s been nagging you?  And then on the day it arrived, did you get a rush of excitement as you started to cut the package open?

Most people will admit to feeling some kind of emotion in anticipation for something that promises to make their lives (business or personal) better.  Your market is no exception.  They may not tell you about it but believe me they’re feeling something.

And it’s that curiosity over the promise of something that will personally alter their lives that starts the emotional downpour.

Don’t kid yourself into thinking that ‘telling’ them all about your product or service is emotionally appealing…it just isn’t!  I’m talking about butterflies in the stomach emotion. 

Ask yourself this…does droning on about all the features of your offer cause someone’s toes to curl up?  Or do you believe listing all of your glowing achievements in the hopes of impressing your audience into taking action will do the trick?

No, it sure doesn’t.

Timeless Truth #2: People Won’t Take Action Over a Message or Offer that Doesn’t Make them Personally Curious

In many ways, good marketing is all about peaking curiosity.  And as simple as it sounds there is so much involved in peaking curiosity.

Think about the last time you drove on the freeway and spotted a patrol car, tow-truck and ambulance parked on the side of the road. 

You and every other driver are so curious you purposefully tap the breaks (causing a bumper-to-bumper stall) so you can slow down enough, do your best giraffe impersonation to catch an up-close-and-personal view of what’s going on.

Your curiosity is most certainly peaked but generally, not enough to pull over to the side of the road, step out of your car and offer your assistance.

Now, how about the time you get a personal invitation from a friend or colleague asking you to view a video they thought was especially good.  And after you watch that video, at the end the narrator invites you to take a step with them (maybe access another great piece of information).  Because the video was so alluring, and peaked your interest you say to yourself, ‘sure, why not’ and wait for your next gem to arrive.

Both situations generate curiosity but one caused personal ACTION while the other only peaked unattached curiosity.

And that’s where Conversational Marketing Mastery comes into play…

Be a Farmer NOT a Hunter…
As a Woman, You’re a Natural at This!

Conversational Marketing is a collaborative communication method that combines your personal brand with engaging, authentic, curiosity-spiking, marketing.

You see there’s been some confusion over the differences between branding and brand marketing.

Branding was once merely a way for retail giants to get people off their bums and into their retail outlets to buy stuff (this was back in the 1950’s).  Then, it evolved into a ‘look-at-me’ parade of flashy logos and zingy taglines.

It wasn’t until fairly recent that the concept of branding shifted from looking at the outer wrapping of a business (logos, taglines, etc.) and instead, pealing back the layers and exposing the heart and soul of a business – the real brand.

Come to find out, the same big business branding principles apply to personal branding too.  And what’s really interesting is that given the change in social behavior as a result of the Internet, personal branding has taken a front seat to business branding.

Here’s why…

It’s your personal brand that your market has to be curious about.

It’s your personal brand your market must get emotionally involved with BEFORE they’ll ever agree to listen to your offer or buy your product.

It’s your personal brand (and then LATER, how you market it) that makes the difference between staying where you’re at today and pushing you to a whole new level of success.

And although my Conversational Marketing Mastery workshop is Internet focused, the same principles apply offline.

When you couple your personal brand with a more relaxed, hype-free method of marketing you become the equivalent of an Internet farmer.  Or as I like to say a MavHERick™ marketer.

Let me explain…

Let’s face it, much of the marketing you’re seeing today is over-the-top, caveman club-them-over-the-head marketing trying to get you emotionally involved but instead turns you off and tunes you out.

These are outdated hunting methods that just don’t work like they used to.  Particularly if you’re marketing to women or if you’re a woman trying to find your marketing wings.

What DOES work today is farming.

A way of cultivating relationships and making powerful connections that convey a personal, intimate, open and sometimes transparent relationship with your market. As a woman, you are a natural at this but few of you are fully leveraging this ability to blast your business to a whole new level. Basically, you have to step away from the ‘herd’ and stand in your confidence to do things a little differently.  I call this being a MavHERick™ Marketer.

If you know how to navigate this new terrain you become a nurturing farmer and leave everyone else in the dust with their outdated hunter mentality and approach.

Conversational Marketing Mastery will teach you how to become a powerful, charismatic marketer and just as importantly, without compromising a thing.

The days of feeling tied up in knots over how to position your business, your offer and how you grow your business are over!

And best of all, because the methods I’ll be teaching you are based on those timeless truths I mentioned earlier (people are emotional over offers that peak their curiosity and only people who are presented with actionable curiosity will move on your offer), everything we cover in this program will work NO MATTER WHERE YOU’RE AT IN YOUR BUSINESS.

This is a powerful program so please don’t assume it’s like any other marketing program because it isn’t.  I’ve been working on this for the last two years testing and fine-tuning the entire model.

Hundreds of Women Have Learned and Listened to my Advice with Chart Topping Success

"With just one of Liz' suggestions, I brought in sales the equivalent of FIVE NEW CLIENTS and all in a matter of days! Before Liz, it would have taken me months to make this kind of money. Thanks Liz for teaching me how to leverage my time and showing me a faster, more enjoyable path to my financial goals." ~Brenda Stanton, The Modern Woman's Toolkit, www.modernwomanstoolkit.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Within just a couple of conversations with Liz I gained more clarity about my purpose as a “Relationship Strategist.” My business direction is more focused and fulfilling than I could have imagined. As a result, I was inspired to create my proprietary relationship success system, authored my first solo book and am attracting incredible opportunities in my life. If you have an inner gnawing to have more and need a push in the right direction, Liz is the fairy godmother you’ve been looking for!" ~Dr. Cindy Brown, Relationship Strategist and author, “The Cinderella System” www.thecinderellasystem.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "When I came to Liz, I was stuck on the direction to take with my fitness and lifestyle program. Having bought her Taking Center Stage package and being extremely impressed with the quality and candor of her style, I knew she could help…and she did. In no time, Liz helped me focus on the core of my message and gave me clarity on the relationship I want to establish with my audience in a way that gets their attention. Her ideas are fresh, creative and completely reflected my style. I went from stuck to unstuck in no time."~Lisa Uman Crisalle, The Fitness Coach, www.overfortyfitandfabulous.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “Designing my brand has been an exciting evolution - what I believed was my brand initially morphed into an exciting, unique and more memorable brand. I loved the idea that my brand is a reflection of who I am versus what I market. I am a high values person and I could see the importance in identifying this in my brand design. Because of this process, I feel so much more confident about what I am offering. Conversations come more easily and the interest for my service is there – I now feel seen and heard. ” ~Heather Duzan, The Love Muse, www.thelovemuse.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "I accessed Liz knowing that I was stuck in a "Jill of All Trade" approach, and wasn't clear on my communication with potential clients. I was at a point where even I was confused! Liz's program gave me permission to narrow my focus and to do it with authenticity and now I've got a whole new energy for moving forward. I feel like I'm finally in touch with the real reason I became a Coach, and have learned to break the "business world" mentality I was taking, to make it my very own creation. ~Sierra Friend, www.sierrafriend.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “I’ve worked with other coaches before but none have given me the tools that Liz has. Although I’ve only worked with Liz for a few short months, she has helped me reinvent myself. My business was fine but wasn’t at the level I wanted it to be after nine years. With Liz’ guidance and coaching I have better defined my target audience and how to find them. I’m saving more time and more money because I am not in a networking frenzy any longer. Instead, I’m more focused in my efforts. And it’s already paying off. I’ve not only developed new systems in my business but I have added three new clients, and have my first speaking engagement on the books. Liz helps you make things happen!”~Cassidy Bell, Mortgage & Loan Consultant ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Thought you’d like to know that your training has helped me grow my business by 20% in just one month! I had lots of knowledge before working with you but didn’t know how to put it all together…I felt like something was missing. You showed me the missing piece and I am now in such great momentum in my business. I look forward to what each day brings.” ~Julie Edmonds, J.E. & Associates ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “Working with you has brought me more than I imagined. You took me on a journey and at the end I discovered my true self. I am more confident and assured in my business and others sense it. I’m attracting opportunities for my life I didn’t think were possible. I couldn’t have asked for a better guide and want to thank you for pushing me further than I was willing to go on my own.” ~Candace Neil, Arbonne Independent Sales Consultant ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “.. a very useful tool not only to be read once but used as a resource to refer to often.  The workbook pages really made me analyze certain areas that I normally just rush right through thus never really addressing.  I found your program impressively motivating... and even that doesn't seem to do it justice.” ~Suzanne McNay, www.paramountawards.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "I found your website at exactly the right time. I was going crazy trying to come up with a tagline or something to help people remember me and my company. Then by divine intervention I found you. I just knew that I had to have your program. The thing I loved most about the program is that it makes you stop and really focus on what you want to accomplish. Within the week I found my niche. I was the Follow-Up Queen! It just flowed so easily. Every time I told someone what I did they instantly got it. It is so much easier to talk about my business. Everything flows from my brand now. Thank you for everything Liz!!” ~Pam Medeiros, The Follow-Up Queen, Inkabellas, www.inkabellas.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “All I can say is WOW... you’ve managed to take a complex process (branding) and whittled it down to its bare bones essence.  Your branding plan is a fresh, easy-to-follow road map to branding...a slam-dunk!  If you’re entering the small business jungle in search of a money-making brand, you’ll want Liz’ Brand by Design plan to guide you!”~Alexandria Brown, Ezine Queen, www.ezinequeen.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "I came to Liz wanting to position myself more distinctly and was looking for some help on where to start first. What I appreciated about working with Liz was that she helped me connect with my reason for being in business. My brand stemmed from that and is completely authentic, which is so easy to market because it's the essence of who I am. I'm more clear on what market I best serve and I now have a powerful communication tool to set me apart because my brand is like no other! I have to admit, Liz' process wasn't what I expected but I appreciated that she took my individuality into account. The branding strategy we developed has allowed me to truly differentiate myself from the "pack." I've completely changed my marketing strategy because of my brand and already see measurable results - just one of Liz' marketing strategies has grown my referral base - AND, I’m having a good time too! Thank you Liz!!!" ~Rashida Lilani, Lilani Wealth Management, www.lilaniwealthmanagement.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "Before coaching with Liz, I decided that to take my business to the next level, I needed to identify an area of expertise and focus on a niche market. I read about the importance of branding for professional speakers, and wanted to create a brand identity to help me be more memorable - the theme we developed did just that! Liz' process was comprehensive because we looked at my strengths and the strengths of my business, the market as a whole and where I fit in best. The process exceeded my expectations because I not only have a brand that differentiates me from other speakers and coaches but we also developed an 8-step proprietary process I now use with clients! Coaching with Liz has helped me gain more clarity on my business and the unique value I have to offer. I am more motivated and excited than ever before!" ~Kathleen Barton MBA, Your Life Balance Coach, www.kathleenbarton.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "After meeting with Liz, I knew she was exactly what I needed to help me make sense of what direction I should take with my business. I never dreamed my brand would give me this much focus. Since working with Liz, I discovered my ‘real’ calling and passion and I wish to share it with everyone and do it in a simple and do-able way. Thanks to Liz, I can move forward in the direction I should have been going all along. I would highly recommend Liz to anyone who is confused or just needs some clarification in their business direction. It is too easy to get pulled off the path as I did, and it is hard to realize it and get going again without some help.” ~Karen Anderson, Do-Able Steps to a Balanced Lifestyle, www.do-able-steps.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "When I started my business I was trapped by thinking I needed to 'act a part' when I worked with clients. As a former actor I was adept at playing roles and in my business, I never fully played the role of 'Nika'. This caused me to unintentionally be inauthentic in my business and was confusing because the more involved I became with my clients, the more confused I was about how I should behave with them. What I love about Liz' process is that it quickly gave me permission to put those masks aside and take control of my business as my authentic self. My brand grew from there. I'm now much happier, my clients are happier and making more money in my business comes with greater ease."~ Nika Stewart, "The Designer's Success Coach", Middletown, N.J., www.wealthydecorators.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ “Liz Pabon is a God send for any entrepreneur seeking to create a solid foundation (brand) on which to build a million-dollar empire. I had been through a few branding processes before, but nothing compared to Liz’s wisdom, knowledge, caring and humor. She helped me unlock a brand that had been stuck inside of me for years. As a result, my confidence has soared and I started experiencing results even before my brand was implemented. With Liz’s help I’m happily on my way to building my million-dollar business. I only wish I had hired Liz sooner.” ~Christine Kloser, The Conscious Business Coach, www.ConsciousBusinessCoach.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~   "Liz, I wanted you to know that I am just finishing up your first lesson and I really love it! The way you've formatted the content makes it easy to access the information and at a pace that works for my busy lifestyle. This program is just what I needed, and I am looking forward to creating a wildly successful business!" ~Wendy Harris "The LifeSTYLIST", www.getfit4success.com ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "The benefits to this system were multi-faceted and it hasn’t stopped… my market is contacting me with amazing feedback. It started the moment I un-muted the teleconference lines. Since then, I have been mobbed by agents who were invited but couldn’t make it due to previous commitments, as well as those who had only heard about it through the grapevine. All of them want to know when I am doing the class again! This turned out to be more than a hit … it was something my target audience has been thirsting for, and didn’t know it! As you can see, this program turned into the gift that just keeps on giving!" ~Debbie Mancini-Wilson, Real Estate Entrepreneur, Author/Publisher

This is a small sampling of the notes, thanks and success stories I’ve had the fantastic pleasure of enjoying.  There are more but they basically all say the same thing…

I know what I’m talking about.

But at the end of the day, what matters more than glowing reviews is this…

How Can You Leverage this Knowledge & Expertise
to Benefit YOU?

It took me a little over two years to squeeze in over fifteen years of knowledge and life-lessons into this program.  To say it’s been an exhilarating process is an understatement. 

There were times I thought about delivering the information into small bite-sized courses.  Frankly, it would have been easier for me to present it to you in this way.

But, I’ve been in your shoes before and have always felt jipped when I buy into a program only to be sold again to get the entire process.  Why not just TELL ME there’s more to this process versus trying to sell me one more thing later…argh!

I didn’t want to put you through that, which is why it’s taken me so long to put this workshop together.  Not to mention the fact the rules of engagement on the Internet change all the darned time!

Let me just say, I’m terribly proud of this workshop because I’ve left nothing out.  I’ve not only poured my heart and soul into this curriculum but I’m offering you the golden nuggets of information and knowledge that will literally transform your business.

And, when your business is transformed your life will soon follow.  That’s just the way it works…  The success you create in your business will spill over into your personal life and the feeling of empowerment will be felt from the top of your head to the tips of your manicured toes

So without further ado, let me introduce you to my Conversational Marketing Mastery program:

Announcing My BRAND NEW
Conversational Marketing Mastery Virtual Workshop!

Imagine being at a workshop where you’re given a step-by-step process to follow complete with individual exercises, group exercises, worksheets, checklists, the whole kit and caboodle.

Now imagine the workshop happens on YOUR time.  If you’re a morning person no problem, the workshop doors are open for you then.  Are you a night owl?  That’s okay because the workshop is open when you are!

Now imagine having the entire workshop recorded for you to listen to again later: the workshop content, your questions, your coaching sessions, everything!

Well, that’s what I’m making available in my Conversational Marketing Mastery Virtual Workshop.  An innovative, cutting-edge, virtual brand and brand-marketing workshop complete with coaching and support to help you apply and execute what you’ve learned.

By the time you complete this program, you’ll be a bona fide Marketing MavHERick™, reaping the rewards that are just waiting for you and your business.

A 10-Step Results-Focused System
Divided into 4-Core Topic Areas

Remember when I mentioned I was originally thinking of delivering the entire workshop to you in sections?  Well, I decided against that because it would really only benefit me to do it that way and it’s important that I treat my friends right.

That’s why I’ve designed the entire workshop as one continual progressive program where each month’s lesson builds on the previous. 

Why am I doing it this way?

Well, as I mentioned, I wanted you to have it ALL and not feel you were being shorted a thing.

I also know from having worked with female entrepreneurs just like you that if you don’t have what you need given to you all at once, you’ll get sidetracked with other things. 

Hey, I get it!  I’m a busy gal myself and find it much easier to focus when I have a ‘game plan’ in front of me to follow and something (or someone) to hold me accountable

So that’s why this is designed as a 10-month growth opportunity divided into four core modules:

Do you know the two top challenges I hear from women I work with? 

•”This will never work in my business”
•”I’ve already tried that and it didn’t really work”

Now is as good a time as any for you to sample my coaching style... 

Your attitude (mindset) WILL make or break your success as a  marketer.  And, if you are making excuses like the ones above you will have a long, agonizing road towards achieving your goals.

To market the way I’m teaching you means un-learning a lot of the programming you have about what will and won’t work in your business.  Basically, you’ve got to start with a clean slate because the methods I’m going to teach you are NOT what everyone else is doing.  If that makes you uncomfortable, view it as a sign that although it may freak you out a little, maybe it’s time for you to step away from the safety of the pack and walk down your own path.  That is after all the mark of a true MavHERick™.

After month 1 you'll be primed and ready for the following steps by gaining more clarity on:

•The secrets to taking inspired action…over thinking may be what’s preventing you to access the success that’s rightfully yours.

•The 3 allies I turn to for support when facing ANY new (and scary) situation…once I introduce you to them, you’ll be able to call on them too.

•My #1 secret to Attracting More, Having More and Giving More.

•How to rid yourself of fear (once and for all) so you can take more chances and get better results…this lesson is worth the price of admission alone!  

•Why creating your own “Personal Rules of Engagement” – and then… living by those rules – will get you to your gold mine of personal and financial freedom quickly and easily.

•15 key questions you must frequently ask to know if you’re “on track” to create brand marketing that can grow and prosper.

•The 7 traits of truly successful MavHERick™ marketer – the impact they can have on your life – and the price you pay when you ignore them.

By now I hope it’s abundantly clear the role your personal brand plays in your marketing success.  All the programs and courses I’ve studied and previewed leave out THE most important part of the marketing game plan…KNOW EXACTLY WHAT IT IS YOU’RE MARKETING!

All the strategies and tactics in the world won’t help you if you aren’t clear what the heck you, your business and your offer is really all about.

I’ll be teaching you this lesson in three parts:

Stick Factor I: Identify your brand persona.  No two brands are alike and you’ve got to get clear on what differentiates your brand from others.  Before your market can make the distinction, you need to.

Stick Factor II: Anchor your brand in the mind of your market. Once you’re clear on your point of differentiation, you will now develop a series of mental anchors to get your brand and message to really stick with them.  And I mean stick with them at their most emotional core.  THIS is where buying decision come from…the inner core so let’s anchor your message snuggly in that sweet spot.

Stick Factor III: The secrets to tell your brand story.  We all have a story to tell and you fortify your brand by telling yours.  Stories are incredibly powerful and are the fastest way to reshape and reinvent your brand and marketing.  This is yet another stepping stone to peak curiosity and stir up emotion and I can’t wait to help you unfold and tell your story!

In months 2 through 4 you'll be discovering:

•The two vital master keys that unlock the door to your Conversational Marketing system and why you must master them if you are going to win in business – and how to get them up and running as quickly as possible, with as little hassle and frustration as possible.

• How to identify your unique message so that it’s 100% CLEAR to your market and how it can drive your ability to deliver above-and-beyond expectation value – providing you the foundation from which your future business opportunities are launched.

• How to position your brand as a brand of influence…online and offline.

•The #1 reason businesses fail on the Internet and how to avoid being a statistic by following Conversational Marketing Mastery principles.

•How to break through the attention deficit that exists today by identifying your outreach strategies doing so with integrity, grace and power.

•How to connect your purpose and message to powerfully influence your market with your brand.

•How to craft the anchor for your business – if you’ve ever felt overwhelmed, this process will keep you on track 365 days out of the year.

•How to create a branded line of products and services that open up the streams of income in your business.

•How to identify your top 3 most compelling brand attributes that will make your audience stand up, listen and take action.

•How to turn your perceived liabilities into assets and make a statement in your market!

•How to easily develop your authentic brand story that tugs at your audience’s heartstrings.

Do I even have to tell you the importance of establishing trust?  I didn’t think so.  But, I will say that if you don’t have a definitive and consistent strategy to build trust you’re in big trouble!  Lose your markets trust just once, and you’re not only sunk you’ll have to work overtime to earn it back…if you can.

Trust Factor I: Niching for the 21st century.  If you’ve been leery of niching in the past, we’ll squash any fears or apprehension you have around this strategy especially when I show you how easy it is to niche yourself to riches online!

Trust Factor II: How to ‘break the ice’ with your market.  There’s nothing worse than trying to have a conversation when you don’t know what to say!  Now if you’re a chatty Kathy beware…the idea isn’t to see who can start a virtual conversation first and keep it going.  The idea is to engage in two-way conversation that gives you results quickly and easily.

Trust Factor III: How to convert conversation into commerce.  You can interact with your market until the cows come home.  If you’re running a business however, you’ll want to see the fruits of your labor…am I right?  In this module, you’ll discover effectively simple and quick methods to keep the conversation going and inspire your audience to take action!

In months 5 through 7 you'll be a pro at knowing:

•How to create your marketing campaigns to get your market to take action with you again, and again and again.

•Discover practical and ethical methods for understanding how your business and your offer are perceived in the market - you can't woo your market if you don't know what they think of you FIRST.

•How to develop your curiosity peaking offer using strategies that are rarely considered by over 80% of businesses in existence.

•How to set your business up for success by focusing on two key areas of marketing that most “experts” never even mention!

•How to get fat-cat results for years to come by choosing the RIGHT marketing funnel for your business (a one-size fits all approach won't work!)

•How to determine your best and strongest position based on powerful corporate strategies the big wigs would prefer you not know about - those secrets will work for your small business too!

•How to influence your market to take action with 'ethical enticers and teasers' - it's a win-win for all involved.

•How to package your knowledge, create additional streams of income and offer your market MORE of you without MORE of your one-on-one time!

•How to create Soulful Conversations™ in all your marketing establishing common ground, and leveraging the power of relationship marketing - it's all about relationships gals!

•How to save yourself more time by idenifying simple, no cost to low cost targeted ways to introduce your offer to your EXACT audience.

•How to share your passion (and make more money while you're at it) by implementing insider secrets to delivering POWERFUL teleseminar promotions.

•How to use my trade secret "Honey-Drip Marketing Follow-Up System" that will skyrocket your client base, automatically (especially effective for coaches, consultants, realtors, and anyone that needs more ‘feet in the street’ year-round!).

If you are currently trying to grow your business all on your own, you’re doing it the hard way!  The Internet offers you a global channel to market your brand and you don’t have to rely on your sweat alone.  By leveraging the power of alliances, you create explosive growth (an boost your income quickly ---$$) in your business.   This is a blow-your-stockings off online AND offline strategy.

Leverage Factor I: How to identify the right strategic alliances for your brand.  To make this a win-win collaboration, there are 3-key areas I want you to focus on as you determine your best alliances.  Believe me, you don’t want a partnership that puts your brand and brand integrity at risk.

Leverage Factor II: How to ‘sell’ your partnership idea…without selling! Don’t worry this is much easier than it sounds!  You see there is a step-by-step process that is so simple and gets your partners excited and anxious to say YES to your offer.  But remember, you’re asking them for something, which means you’ve got to give something of equal (or greater value).  We’ll discuss all of this in great detail (from start to finish) and set you up with a stable of supportive partners.

Leverage Factor III: How to put it all together to generate big paydays. In this module, you’ll be getting a behind-the-scenes view at how to systematize this entire process.  I promise you, this will be one of the BIGGEST income generators you have in your business!

At this point in the system you'll discover:

• The 3 criteria a prospective strategic partner must meet BEFORE you even discuss an alliance…get this right and you’ll make more by working less.
• How to identify which areas of your business to systemize and start enjoying more time off!
• How to create partnership proposal (written or verbal) that gets a YES every time…I’ll share my personal templates with you to model!
• How to develop and document the systems your business needs – this will get you on the path to unlimited wealth, abundance, and freedom faster than you’re doing now.
• How to use “systems” to quickly and easily fix any problem in your business and keep them from popping up again in the future.
• What you must do to get out of your own way and delegate important responsibilities to others…you’ll be amazed at how quickly you’ll grow by doing this one step!
• How to know when to outsource and what to keep.  Outsource the wrong things – at the wrong time - and it will cost you…big time!
• How to assemble and manage a “virtual team”… so you can focus on instead of working in your business!
• Amazingly simple recruiting techniques – where to find great team members, vendors and partners.
• How to give yourself permission to ask the unanswered question:“What would happen if I did less?
• If your “To Do” list “doable.” If not, you may be getting in the way of your success in ways you never imagined.

And this is just a SMALL sampling of what you'll gain as a participant in my program.

Here’s a Look at The Components of the Program…

How does Conversational Marketing Mastery Differ from other Marketing Methods?

The Conversational Marketing Mastery method of brand marketing is distinct for so many reasons.

When you market your brand this way it’s the…

• Difference between getting maximum results and being minimal in what you’re currently doing to market your brand.
• Difference between being known and having your market vote for you with their orders and contracts.
• Difference between being an ‘everyday’ marketer and a marketer that is a supreme giver and conversationalist – anything in between is non existent in the eyes of your market.
• Difference between chasing for your next opportunity and having opportunities knock on your door.
• Difference between charging little for your valuable service and knowledge and charging what you’re worth…people are willing to pay you more when you are positioned this way.
• Difference between shouting to be heard and speaking in your own voice and your own natural volume.
• Difference between leveraging your character (your spirit and soul) and building your brand and marketing around that.

Two Important Points to Keep In Mind…

I mentioned at the very beginning of this letter, that I have a limited number of virtual seats for this workshop. 

There is a reason for this…

The biggest concern I’ve heard from my readers about workshops of this nature is that they’re so big they feel lost in the group.  On Q&A calls especially they are disappointed when they can’t get their question answered because there’s not enough time.

I have to admit, I’ve been there myself.  As a student of personal and professional development, I know what it’s like when you wonder if your ‘turn’ will ever come and have felt the sting when the call is over and you missed out.

So, that’s why I am…

Limiting Membership to Only 75 people

This way, it is fair to everyone involved.  Plus, I have a few processes in place to make sure no one feels left out!

You should also know that I’m only offering this virtual workshop ONCE THIS YEAR!  It’s one of the reasons I wanted to tell you about this program now…so we can spend the next 10-months ramping you up!

As a result, I will…

Close the Registration on March 13th

Once the doors are officially closed to the program, they’ll be closed until 2009.

Personally, I believe we’ll fill every seat before the early-bird date so I want to encourage you to take action if this program is right for you.

Now at this point you’re probably wondering what a virtual workshop like this will cost you.

But I think the real question you should ask yourself is…

What Will it Cost Me NOT to Attend the
Conversational Marketing Mastery Virtual Workshop?

You know this…in business, knowledge and skills make you money.

Period.

Ignorance costs you money.  And in the beginning, we are all a little green and somewhat ignorant because we don’t have the right knowledge, education or the right skills.

All great entrepreneurs (even good ones) are constantly investing and reinvesting in themselves by learning.  They NEVER stop wanting to know and learn more because they know it is an investment that shows up in their bottom line results.

I am constantly learning myself.  I attend workshops, conferences, read books, interview and hob knob with other experts to learn more!

I’ve got to assume that if you’re reading this far into my letter, you’re also a student of learning and someone who is hungry for more too.

What I’m sharing with you in the Conversational Marketing Mastery virtual workshop is the sum of over twenty years of experience, knowledge, and education.

If all this knowledge can help you avoid just one MISTAKE in your business or bring you ONE NEW LONG-TERM CLIENT, the program has paid for itself many times over.

So let’s wrap this up okay…

The Bottom Line

Next year, when I open the registration doors again I plan on pricing the program at upwards of $3,500.

However, I’m terribly loyal to my friends and will offer membership into the program FIRST to you.  No one else outside of our circle even knows about the program yet.

So, between now and March 13, 2008 I am extending a SPECIAL INTRODUCTORY member price to you for only $2970 that you can pay in monthly installments of $297 per month for the next 10-months.

And although you missed my two-month free offer, I'll gift you ONE FREE MONTH when you pay in full. Basically, you'll save $297 (the equivalent of one month) when you pay your tuition in advance

When you see how much information you’re being offered and more importantly, when you start seeing big results in your business you’ll realize the price is a bargain.

I’m known for giving just one strategy that completely transforms businesses…just one, and you’re getting TEN from me! 

Imagine what that will do for your business and bank account?

Having said that, it sort of makes me embarrassed to also tell you about the…

Four Jumbo Bonuses Valued at Over $5,000!

Boy, this bonus package even has me impressed ;-)

And that leads us to…

The Motivated, Passionate and Committed!

As I said when we started our conversation, this program isn’t for everyone.  But, if you’re still reading my letter then you have exercised your commitment muscle by sticking with me.

If you want incredible results this year and are serious about taking ACTION then stick with me for the next 10-months.

This is a full 10-month curriculum meaning if you’re going to attend, please plan on committing to the entire program.  You won’t benefit and see measurable results from piecing together a little information from me and a little from someone else.

Why?

Because you’ll never learn the foundational principles for taking yourself from one level to another level of success.  You’ll also never experience true commitment if you jump around all the time!

I offer a guarantee on every product I’ve ever offered.  And I offer a guarantee for this program but…it’s a little different.

You see I GUARANTEE you’ll have significant results as you go through this virtual workshop with me and certainly by the end of our 10-months together.  In fact, I GUARANTEE you results within your first 30-days! But I can only make the guarantee on one condition….

You MUST be ready to move! 

I can give you all the knowledge and education you need (and will) but you must be willing to take ACTION.  Viewing the videos, listening (and not participating) on the Q&A calls won’t get you any closer to your goals.

What will get you there is rolling up your sleeves and stepping into the game.  If you really only want to watch on the sidelines, please don’t register for this program.  Leave that virtual seat open for someone that is hungry for more and consider this program in 2009, when you might be ready.

I am dedicated to your success and expect you to be dedicated to the process (and yourself) by showing up and committing.

Having said that, I am not extending any refunds.  This is a program for serious entrepreneurs who want serious results. And if you're looking (or need) an easy-way-out, this program and I are not a good fit for you.

I told you I'd be doing things differently...

Why am I so adamant about this point?

Because with me as your coach, you won't get off scott free by making excuses or having an easy 'out' clause! Again, this is a program for serious business builders.

A guarantee is only as good as YOUR COMMITMENT to get the most from your investment. And when you know you can bail anytime you want, you are less likely to stay committed to your goals and more importantly...to yourself.

If you're someone that is looking for a crutch or a reason why this won't work for you, then you may not yet be ready to create a wildly successful business. One that you invest in, nurture and get off the ground so that it can support your desired lifestyle.

If however, you know it's time to FINALLY get your business into high-gear but you've just been looking for someone to help take you there (you can do it alone but it's SO MUCH EASIER when you have the help of someone that's walked in your shoes), then this program was designed with you in mind.

You see, I can best help you if you KNOW you want to create NOTHING LESS than a 6+ figure business.

And the Internet is a medium that can help you do both...grow your business quickly and create the lifestyle (and income) you've always wanted.

My business exists 100% online. I choose when I work, with whom I work and how I work. It's the most effortless way to be in business...there are times I have to pinch myself because I can't believe how hard I USED TO WORK.

So, let’s get going because I’m ready…if you are.

I’ll be anxious to get your first eLearning video to you on March 14th!

Until we connect again…

Expect wild success,



Liz Pabon
The Branding Maven

No Liz...I'm Not Ready for This Program Right Now (click here)

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PO Box 357 | Rocklin , CA 95765
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© 2008 Liz Pabon. All Rights Reserved.

Legal disclaimer: Every effort has been made to accurately represent our product and it’s potential. Any claims made of actual earnings or examples of actual result can be verified upon request. The testimonials and examples used are exceptional results, don’t apply to the average purchaser and are not intended to represent or guarantee that anyone will achieve the same or similar results. Each individual’s success depends on his or her background, dedication, desire and motivation. As with any business endeavor, there is an inherent risk of loss of capital and there is no guarantee that you will earn any money.